Professor Jane Hemsley-Brown, from the University of Surrey, gave the first seminar of this academic year for the Higher Education SIGN, presenting her work on student choice and consumer behaviour in HE. Attendees from the Schools of Health & Education and Business heard about Professor Hemsley-Brown’s own work in this area as well as a comprehensive overview of the research literature around the reasons students choose a university.
The slides from the presentation can be downloaded here.
A recent paper from Professor Hemsley-Brown can be downloaded here.